About me
I founded PPC ONE and have worked in performance marketing since 2011, with more than 100 companies along the way. That gave me experience you can't pick up from a manual or replace with a single AI tool. It only comes from hands-on work with real projects, real budgets, and real business results on the line.
Beyond campaigns and technology, I bring a business owner's view to marketing: economics, product, sales, processes, and the real impact on the business.
Today I combine this experience with AI and build systems that extend what senior specialists can do. AI speeds up analysis and automates execution, so a small senior team can handle a volume of work that used to take a much larger organization.
To me, AI isn't a chatbot for writing copy, and it isn't a replacement for experienced people. It's a production layer on top of data, tools, workflows, and decisions. The senior specialist keeps the context, the strategy, and the accountability. AI gives them more capacity, speed, and reach.
What I'm building
I set up specialized AI agents with separate roles: one plans, one builds, and others independently review, challenge, and test the output. A control layer oversees them with approval gates and validation.
I build integrations that give AI access to ad platforms, analytics, SEO data, and internal tools. Analysis and reporting run on current data instead of manual exports.
I bring ad, analytics, website, and SEO data into one system. AI goes beyond summaries and charts: it diagnoses performance, finds the causes of changes, flags anomalies, and prepares the inputs for decisions.
I build on a modern stack that AI understands and can reliably edit and extend. No plugin sprawl, just a clear structure for SEO, content, testing, and long-term growth.
I build content pipelines that run from topic research through outlines to the first finished articles. The goal is content people can find in search engines and AI can use as a source for its answers.
I'm building an internal memory layer that keeps context and status across projects, plus systems for research and strategic decision-making.
PPC ONE runs on a senior team and a vetted network of specialists. AI doesn't replace experience here; it multiplies it. As a result, we turn data, campaigns, websites, and content into what marketing is for in the first place: real business results, faster.
Experience
PPC ONEFounder and strategic advisor; AI Systems & Marketing Strategist since April 2026.
AdverteeFounder of Advertee, a platform for automated social ad management; CZK 2.5 million invested by SFG Holding.
Boomerang CommunicationPerformance Advertiser & Strategist, later Senior Performance Consultant; campaigns for some of the largest clients in the Czech Republic.
Sun MarketingPerformance Advertiser & Specialist: Google Ads, Sklik, Facebook Ads, YouTube, Heureka, Adform RTB.
Hitovky.czMy own online store, sold successfully in September 2016.
IBMWeb application support for ČEZ and the Grande project's analytics team, then 1st Level Support.In the media
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