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Marketing and PPC

Purple hammer with a broken-off red handle on a blue carpet, headline Merchant Center and Shopping campaigns and label Product or whole account? Then fix it.
14/11/2026 | Bc. Petr Kučera, MSc., MBA Merchant Center setup and common mistakes Set up Google Merchant Center for a Czech online store, align feed data with your site, distinguish item disapprovals from suspensions, and fix issues before review. Read Merchant Center setup and common mistakes
Dotted ring with a pink segment and the text Consent Mode v2: ads measure some conversions and a model estimates the rest
11/11/2026 | Bc. Petr Kučera, MSc., MBA Consent Mode v2: what it means for your ad analytics Basic vs advanced Consent Mode v2, how Google Ads and Google Analytics 4 (GA4) model conversions, how to check your consent banner, and the consent rules for Czech businesses and online stores, step by step. Read Consent Mode v2: what it means for your ad analytics
Magnifying glass over a bar chart with a warning sign and the headline Poorly managed Google Ads account? An audit exposes it.
11/11/2026 | Bc. Petr Kučera, MSc., MBA Google Ads audit: how to spot a badly managed account Audit Google Ads conversions, search terms, change history, and account access. Learn to separate documented management problems from signals that need context. Read Google Ads audit: how to spot a badly managed account
Two glass puzzle pieces with browser and server icons and a shopping bag on top, headline Meta Pixel alone is not enough, it also needs Conversions API
11/11/2026 | Bc. Petr Kučera, MSc., MBA Meta Pixel and Conversions API: why the pixel alone is not enough See how Meta Pixel and Conversions API work together, check event deduplication, matching and coverage, and understand differences in reported purchases. Read Meta Pixel and Conversions API: why the pixel alone is not enough
Chart with a falling red line and a Measured result label under the headline Performance marketing: what it means and how to evaluate the results
11/11/2026 | Bc. Petr Kučera, MSc., MBA Performance marketing: what it is and how to evaluate it Understand performance marketing, why reports differ, and how to connect conversions to sales: an overview of attribution, experiments, and measurement for Czech businesses. Read Performance marketing: what it is and how to evaluate it
Glass panel with the headline ROAS: what it means, how to calculate it and set the right target, with mouse cursors around it
11/11/2026 | Bc. Petr Kučera, MSc., MBA What is ROAS, how to calculate it and what counts as a good ROAS ROAS and PNO explained: how to calculate them, why your target should come from your own margin, and how VAT, returns, and data scope change the result. Read What is ROAS, how to calculate it and what counts as a good ROAS
Case study #1

Cost per conversion down 95 % on Meta. We don't pause, we scale fast

Rankacy – The only Counter-Strike tool you’ll ever need
Before Rankacy case study before
Result Rankacy case study after
Up to 40 % more data with server-side tracking
+474 % more conversions from the winning ad platform
+483 % more conversions from strategic video creative
Results: Cost per conversion reduced by 95 % in six weeks.
We promote
your content on
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Fast Effective Nonstop
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Facebook and Instagram content promotion

What people say about us on platforms we cannot influence

PPC ONE reviews on Facebook PPC ONE reviews on Google PPC ONE reviews on Firmy.cz
Alenka Š. ŠkolaStylu
I worked with Petr Kučera from the PPC ONE team on a sales campaign for one of my online products. The product was so unconventional that I was convinced no one could make it work. Petr did, and keeps doing it, with total confidence and amazing results! 5 stars
Lukáš Rosulek Svoboda & Williams
A genuinely interesting alternative to large performance agencies. Dozens of campaigns behind them, with their own approach and models for setup and data analysis. 5 stars
Adéla Vedralová Opero Prague
A very pleasant and effective collaboration. Petr from PPC ONE set up our LinkedIn ads brilliantly, and the results were excellent. Thank you, highly recommended 😊 5 stars
Nicola L. Moser Glass
They were always genuinely willing to meet us halfway and find solutions within the constraints we faced, both financial and industry-specific. Everyone on the team who worked with our in-house team was deeply human, professional and dependable, with a remarkable feel for the brand's DNA and needs. 5 stars
Zuzana Krejčíková Bestsport, O2 arena
We've worked together for several years, and it's a real pleasure that they don't just execute the brief, they actively bring new ideas and opportunities. 5 stars
Michal Příhoda National Theatre
A reliable approach and excellent communication, 5/5. 5 stars

Have an idea for a project? We'll turn your vision into a strategy.

Petr Kučera and Pavla Rýznarová
Petr Kučera, Founder
Pavla Rýznarová, CEO Get in touch