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Marketing and PPC

Articles, guides and case studies on PPC advertising: Google Ads, Seznam, Facebook, Instagram, YouTube. Practical tips for performance marketing and campaign management.

Illustration showing how to remove client access from a Google Ads MCC account
November 10, 2025 | Bc. Petr Kučera, MSc., MBA How to Remove a Client from a Google Ads MCC Account When “Remove Access” Is Missing A practical guide to what to do when you cannot remove a client from Google Ads in the usual way. Check permissions, ownership, billing, and the exact steps for both agency and client. Read How to Remove a Client from a Google Ads MCC Account When “Remove Access” Is Missing
PPC management dashboard with ROI and conversion charts
November 5, 2025 | Bc. Petr Kučera, MSc., MBA How to Manage PPC: The Marketing Tool That Saves Money and Drives Revenue Effective PPC management can double ROI and cut wasted budget by tens of percent. See how to generate more leads and higher profit from PPC advertising. Read How to Manage PPC: The Marketing Tool That Saves Money and Drives Revenue
PPC campaign strategy, targeting, budget and results measurement
November 4, 2025 | Bc. Petr Kučera, MSc., MBA PPC Campaigns from A to Z: How They Work and What to Expect How do performance PPC campaigns work in the Czech Republic? Practical advice for building campaigns in Google Ads, Sklik and other platforms to deliver stronger results. Read PPC Campaigns from A to Z: How They Work and What to Expect
PPC specialist reviewing campaign performance and ROI on a monitor
November 3, 2025 | Bc. Petr Kučera, MSc., MBA PPC Specialist: The Key to Successful Campaigns and Maximum ROI A PPC specialist helps you get more from your campaigns: stronger return on investment, higher-quality leads, and continuous optimization. Find out why their role matters for B2B and B2C campaigns and how they can ... Read PPC Specialist: The Key to Successful Campaigns and Maximum ROI
How PPC advertising works, from search and auction to conversion and revenue growth
October 24, 2025 | Bc. Petr Kučera, MSc., MBA The Secret to PPC Advertising: How It Works and How It Can Kick-Start Your Business Does online marketing sometimes feel like a black hole for your budget? PPC advertising may be the missing ingredient that turns spend into real enquiries and revenue. In this article, we reveal ... Read The Secret to PPC Advertising: How It Works and How It Can Kick-Start Your Business
YouTube ad created without a camera using images and text
June 9, 2025 | Bc. Petr Kučera, MSc., MBA YouTube Ads Without a Video Camera? How to Launch Video Campaigns with Only Images and Text Worried you are missing out on YouTube customers simply because you do not have a professional video spot ready? You are not alone. Many companies hesitate to step into video advertising because they expect high ... Read YouTube Ads Without a Video Camera? How to Launch Video Campaigns with Only Images and Text
Case study #1

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Before Case Study Rankacy před
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Results: Cost per conversion reduced by 95 % in six weeks.
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What people say about us on platforms we cannot influence

Hodnocení firmy PPC ONE na Facebooku Hodnocení firmy PPC ONE na Google Hodnocení firmy PPC ONE na Firmy.cz
Alenka Š. ŠkolaStylu
I worked with Petr Kučera from the PPC ONE team on a sales campaign for one of my online products. The product was so unconventional that I was convinced no one could make it work. Petr did, and keeps doing it, with total confidence and amazing results! 5 stars
Lukáš Rosulek Svoboda & Williams
A genuinely interesting alternative to large performance agencies. Dozens of campaigns behind them, with their own approach and models for setup and data analysis. 5 stars
Adéla Vedralová Opero Prague
A very pleasant and effective collaboration. Petr from PPC ONE set up our LinkedIn ads brilliantly, and the results were excellent. Thank you, highly recommended 😊 5 stars
Nicola L. Moser Glass
They were always genuinely willing to meet us halfway and find solutions within the constraints we faced, both financial and industry-specific. Everyone on the team who worked with our in-house team was deeply human, professional and dependable, with a remarkable feel for the brand's DNA and needs. 5 stars
Zuzana Krejčíková Bestsport, O2 arena
We've worked together for several years, and it's a real pleasure that they don't just execute the brief, they actively bring new ideas and opportunities. 5 stars
Michal Příhoda National Theatre
A reliable approach and excellent communication, 5/5. 5 stars

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Petr Kučera a Pavla Rýznarová
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