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PPC basics and working with an agency

Chart with a falling red line and a Measured result label under the headline Performance marketing: what it means and how to evaluate the results
11/11/2026 | Bc. Petr Kučera, MSc., MBA Performance marketing: what it is and how to evaluate it Understand performance marketing, why reports differ, and how to connect conversions to sales: an overview of attribution, experiments, and measurement for Czech businesses. Read Performance marketing: what it is and how to evaluate it
Glass panel with the headline ROAS: what it means, how to calculate it and set the right target, with mouse cursors around it
11/11/2026 | Bc. Petr Kučera, MSc., MBA What is ROAS, how to calculate it and what counts as a good ROAS ROAS and PNO explained: how to calculate them, why your target should come from your own margin, and how VAT, returns, and data scope change the result. Read What is ROAS, how to calculate it and what counts as a good ROAS
PPC management dashboard with ROI and conversion charts
05/11/2025 | Bc. Petr Kučera, MSc., MBA How to Manage PPC: The Marketing Tool That Saves Money and Drives Revenue Effective PPC management can double ROI and cut wasted budget by tens of percent. See how to generate more leads and higher profit from PPC advertising. Read How to Manage PPC: The Marketing Tool That Saves Money and Drives Revenue
PPC campaign strategy, targeting, budget and results measurement
04/11/2025 | Bc. Petr Kučera, MSc., MBA PPC Campaigns from A to Z: How They Work and What to Expect How do performance PPC campaigns work in the Czech Republic? Practical advice for building campaigns in Google Ads, Sklik and other platforms to deliver stronger results. Read PPC Campaigns from A to Z: How They Work and What to Expect
PPC specialist reviewing campaign performance and ROI on a monitor
03/11/2025 | Bc. Petr Kučera, MSc., MBA PPC Specialist: The Key to Successful Campaigns and Maximum ROI A PPC specialist helps you get more from your campaigns: stronger return on investment, higher-quality leads, and continuous optimization. Find out why their role matters for B2B and B2C campaigns and how they can ... Read PPC Specialist: The Key to Successful Campaigns and Maximum ROI
How PPC advertising works, from search and auction to conversion and revenue growth
24/10/2025 | Bc. Petr Kučera, MSc., MBA The Secret to PPC Advertising: How It Works and How It Can Kick-Start Your Business Does online marketing sometimes feel like a black hole for your budget? PPC advertising may be the missing ingredient that turns spend into real enquiries and revenue. In this article, we reveal ... Read The Secret to PPC Advertising: How It Works and How It Can Kick-Start Your Business
Agency vs. freelancer for PPC campaign management
28/05/2025 | Bc. Petr Kučera, MSc., MBA PPC Agency or Freelancer: Which Is Right for Your Campaigns? PPC advertising (pay-per-click advertising) has become a core part of many companies' marketing strategies. As a business owner or marketer, you may be deciding who to trust with PPC campaign management, a specialist ... Read PPC Agency or Freelancer: Which Is Right for Your Campaigns?
Case study #1

Cost per conversion down 95 % on Meta. We don't pause, we scale fast

Rankacy – The only Counter-Strike tool you’ll ever need
Before Rankacy case study before
Result Rankacy case study after
Up to 40 % more data with server-side tracking
+474 % more conversions from the winning ad platform
+483 % more conversions from strategic video creative
Results: Cost per conversion reduced by 95 % in six weeks.
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What people say about us on platforms we cannot influence

PPC ONE reviews on Facebook PPC ONE reviews on Google PPC ONE reviews on Firmy.cz
Alenka Š. ŠkolaStylu
I worked with Petr Kučera from the PPC ONE team on a sales campaign for one of my online products. The product was so unconventional that I was convinced no one could make it work. Petr did, and keeps doing it, with total confidence and amazing results! 5 stars
Lukáš Rosulek Svoboda & Williams
A genuinely interesting alternative to large performance agencies. Dozens of campaigns behind them, with their own approach and models for setup and data analysis. 5 stars
Adéla Vedralová Opero Prague
A very pleasant and effective collaboration. Petr from PPC ONE set up our LinkedIn ads brilliantly, and the results were excellent. Thank you, highly recommended 😊 5 stars
Nicola L. Moser Glass
They were always genuinely willing to meet us halfway and find solutions within the constraints we faced, both financial and industry-specific. Everyone on the team who worked with our in-house team was deeply human, professional and dependable, with a remarkable feel for the brand's DNA and needs. 5 stars
Zuzana Krejčíková Bestsport, O2 arena
We've worked together for several years, and it's a real pleasure that they don't just execute the brief, they actively bring new ideas and opportunities. 5 stars
Michal Příhoda National Theatre
A reliable approach and excellent communication, 5/5. 5 stars

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Petr Kučera and Pavla Rýznarová
Petr Kučera, Founder
Pavla Rýznarová, CEO Get in touch