Web, SEO and measurement

Dotted ring with a pink segment and the text Consent Mode v2: ads measure some conversions and a model estimates the rest

11/11/2026 | Bc. Petr Kučera, MSc., MBA Consent Mode v2: what it means for your ad analytics Basic vs advanced Consent Mode v2, how Google Ads and Google Analytics 4 (GA4) model conversions, how to check your consent banner, and the consent rules for Czech businesses and online stores, step by step. Read

Two glass puzzle pieces with browser and server icons and a shopping bag on top, headline Meta Pixel alone is not enough, it also needs Conversions API

11/11/2026 | Bc. Petr Kučera, MSc., MBA Meta Pixel and Conversions API: why the pixel alone is not enough See how Meta Pixel and Conversions API work together, check event deduplication, matching and coverage, and understand differences in reported purchases. Read

Illustration for the battle for milliseconds: a red sports car next to a Ryzen processor box, facing a tractor on a shared hosting crate

02/10/2026 | Bc. Petr Kučera, MSc., MBA The battle for milliseconds: why website speed matters An identical website on two servers, median of at least five lab runs. Mobile: 62 vs. 95 points, LCP 5.7 vs. 1.2 s. What it means for SEO, Core Web Vitals, and PPC. Read

Chat window with the question “Will an ad get me into the answer?” and the reply “Only next to it.”

29/09/2026 | Bc. Petr Kučera, MSc., MBA AI SEO: how to get your business mentioned in ChatGPT answers and Google AI Overviews What the data says about AI SEO and GEO proposals: ads in ChatGPT don’t buy a mention, Google ignores llms.txt, and OAI-SearchBot decides visibility in ChatGPT search. Read

Server-side tracking for PPC advertising

23/04/2025 | Bc. Petr Kučera, MSc., MBA The Benefits of Server-Side Tracking in PPC Advertising Article Contents What is server-side tracking? Comparison of server-side and client-side tracking Benefits of server-side tracking for PPC campaigns Conversion loss rates with client-side tracking The advantage ... Read

Case study #1

Cost per conversion down 95 % on Meta. We don't pause, we scale fast

Before

Result

Up to 40 % more data with server-side tracking

+474 % more conversions from the winning ad platform

+483 % more conversions from strategic video creative

Results: Cost per conversion reduced by 95 % in six weeks.

We promote
your content on
Facebook & Instagram.

Fast

Effective

Nonstop

Learn more

Facebook and Instagram content promotion

What people say about us on platforms we cannot influence

Alenka Š. ŠkolaStylu

I worked with Petr Kučera from the PPC ONE team on a sales campaign for one of my online products. The product was so unconventional that I was convinced no one could make it work. Petr did, and keeps doing it, with total confidence and amazing results! 5 stars

Lukáš Rosulek Svoboda & Williams

A genuinely interesting alternative to large performance agencies. Dozens of campaigns behind them, with their own approach and models for setup and data analysis. 5 stars

Adéla Vedralová Opero Prague

A very pleasant and effective collaboration. Petr from PPC ONE set up our LinkedIn ads brilliantly, and the results were excellent. Thank you, highly recommended 😊 5 stars

Nicola L. Moser Glass

They were always genuinely willing to meet us halfway and find solutions within the constraints we faced, both financial and industry-specific. Everyone on the team who worked with our in-house team was deeply human, professional and dependable, with a remarkable feel for the brand's DNA and needs. 5 stars

Zuzana Krejčíková Bestsport, O2 arena

We've worked together for several years, and it's a real pleasure that they don't just execute the brief, they actively bring new ideas and opportunities. 5 stars

Michal Příhoda National Theatre

A reliable approach and excellent communication, 5/5. 5 stars

Have an idea for a project? We'll turn your vision into a strategy.

Petr Kučera, Founder
Pavla Rýznarová, CEO Get in touch