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Google Ads and Sklik

Purple hammer with a broken-off red handle on a blue carpet, headline Merchant Center and Shopping campaigns and label Product or whole account? Then fix it.
14/11/2026 | Bc. Petr Kučera, MSc., MBA Merchant Center setup and common mistakes Set up Google Merchant Center for a Czech online store, align feed data with your site, distinguish item disapprovals from suspensions, and fix issues before review. Read Merchant Center setup and common mistakes
Magnifying glass over a bar chart with a warning sign and the headline Poorly managed Google Ads account? An audit exposes it.
11/11/2026 | Bc. Petr Kučera, MSc., MBA Google Ads audit: how to spot a badly managed account Audit Google Ads conversions, search terms, change history, and account access. Learn to separate documented management problems from signals that need context. Read Google Ads audit: how to spot a badly managed account
Illustration showing how to remove client access from a Google Ads MCC account
10/11/2025 | Bc. Petr Kučera, MSc., MBA How to Remove a Client from a Google Ads MCC Account When “Remove Access” Is Missing A practical guide to what to do when you cannot remove a client from Google Ads in the usual way. Check permissions, ownership, billing, and the exact steps for both agency and client. Read How to Remove a Client from a Google Ads MCC Account When “Remove Access” Is Missing
YouTube ad created without a camera using images and text
09/06/2025 | Bc. Petr Kučera, MSc., MBA YouTube Ads Without a Video Camera? How to Launch Video Campaigns with Only Images and Text Worried you are missing out on YouTube customers simply because you do not have a professional video spot ready? You are not alone. Many companies hesitate to step into video advertising because they expect high ... Read YouTube Ads Without a Video Camera? How to Launch Video Campaigns with Only Images and Text
Seznam Ads on Sklik and Seznam.cz
09/06/2025 | Bc. Petr Kučera, MSc., MBA Seznam Ads: 5 reasons 80% of companies still underestimate it and lose revenue In the Czech Republic, Seznam.cz still reaches more than 8 million people a month, yet 80% of companies ignore PPC on Sklik. Here are 5 reasons why lower CPC, less competition and unique B2B targeting on ... Read Seznam Ads: 5 reasons 80% of companies still underestimate it and lose revenue
PPC advertising in 2025 with practical tactics for stronger Google Ads results
09/06/2025 | Bc. Petr Kučera, MSc., MBA PPC Advertising: 7 Tactics to Push Your Campaigns to the Top of Google Search Google advertising is changing fast in 2025. Google has rolled out new algorithms (including Helpful Content System 2.0 and the March 2024 Core Update), putting even more emphasis on quality ... Read PPC Advertising: 7 Tactics to Push Your Campaigns to the Top of Google Search
Performance Max strategy, setup and measurement for B2B companies in the Czech Republic
09/06/2025 | Bc. Petr Kučera, MSc., MBA How to Get the Most from Performance Max: A Complete Guide for Czech B2B Companies Performance Max (PMax) is a relatively new Google Ads campaign type, launched by Google in 2021. It uses machine learning to manage ads automatically across all Google channels. Unlike ... Read How to Get the Most from Performance Max: A Complete Guide for Czech B2B Companies
Case study #1

Cost per conversion down 95 % on Meta. We don't pause, we scale fast

Rankacy – The only Counter-Strike tool you’ll ever need
Before Rankacy case study before
Result Rankacy case study after
Up to 40 % more data with server-side tracking
+474 % more conversions from the winning ad platform
+483 % more conversions from strategic video creative
Results: Cost per conversion reduced by 95 % in six weeks.
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your content on
Facebook & Instagram.
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What people say about us on platforms we cannot influence

PPC ONE reviews on Facebook PPC ONE reviews on Google PPC ONE reviews on Firmy.cz
Alenka Š. ŠkolaStylu
I worked with Petr Kučera from the PPC ONE team on a sales campaign for one of my online products. The product was so unconventional that I was convinced no one could make it work. Petr did, and keeps doing it, with total confidence and amazing results! 5 stars
Lukáš Rosulek Svoboda & Williams
A genuinely interesting alternative to large performance agencies. Dozens of campaigns behind them, with their own approach and models for setup and data analysis. 5 stars
Adéla Vedralová Opero Prague
A very pleasant and effective collaboration. Petr from PPC ONE set up our LinkedIn ads brilliantly, and the results were excellent. Thank you, highly recommended 😊 5 stars
Nicola L. Moser Glass
They were always genuinely willing to meet us halfway and find solutions within the constraints we faced, both financial and industry-specific. Everyone on the team who worked with our in-house team was deeply human, professional and dependable, with a remarkable feel for the brand's DNA and needs. 5 stars
Zuzana Krejčíková Bestsport, O2 arena
We've worked together for several years, and it's a real pleasure that they don't just execute the brief, they actively bring new ideas and opportunities. 5 stars
Michal Příhoda National Theatre
A reliable approach and excellent communication, 5/5. 5 stars

Have an idea for a project? We'll turn your vision into a strategy.

Petr Kučera and Pavla Rýznarová
Petr Kučera, Founder
Pavla Rýznarová, CEO Get in touch