Facebook, Instagram and TikTok trends in the Czech Republic
09/06/2025 | Bc. Petr Kučera, MSc., MBA How Facebook, Instagram and TikTok Are Evolving in the Czech Republic, and the Trends to Watch Social media in Czechia has reached the point where platforms are no longer fighting for every new user, but for each user's attention. Facebook remains the largest mass-reach channel, Instagram is growing quickly and TikTok is moving into adult audiences; all ... Read How Facebook, Instagram and TikTok Are Evolving in the Czech Republic, and the Trends to Watch
Purple question mark and a row of white cubes below the headline How much do Facebook and Instagram ads cost and the caption Auction and goal set the price.
14/11/2026 | Bc. Petr Kučera, MSc., MBA How much do Facebook and Instagram ads cost? Plan Facebook and Instagram ad costs with Czech data, a first test budget, learning phase guidance, Czech VAT, and costs beyond the ad spend itself. Read How much do Facebook and Instagram ads cost?
How to protect your social media account from phishing
15/03/2025 | Bc. Petr Kučera, MSc., MBA How to Protect Your Social Media Account as Phishing Rises Article contents How can you spot phishing? What does a phishing email like this look like? Prevention matters before it is too late What should you do if you fall victim to phishing on Facebook? Recently ... Read How to Protect Your Social Media Account as Phishing Rises
Case study #1

Cost per conversion down 95 % on Meta. We don't pause, we scale fast

Up to 40 % more data with server-side tracking
+474 % more conversions from the winning ad platform
+483 % more conversions from strategic video creative
Results: Cost per conversion reduced by 95 % in six weeks.
We promote
your content on
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Facebook and Instagram content promotion

What people say about us on platforms we cannot influence

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Alenka Š. ŠkolaStylu
I worked with Petr Kučera from the PPC ONE team on a sales campaign for one of my online products. The product was so unconventional that I was convinced no one could make it work. Petr did, and keeps doing it, with total confidence and amazing results! 5 stars
Lukáš Rosulek Svoboda & Williams
A genuinely interesting alternative to large performance agencies. Dozens of campaigns behind them, with their own approach and models for setup and data analysis. 5 stars
Adéla Vedralová Opero Prague
A very pleasant and effective collaboration. Petr from PPC ONE set up our LinkedIn ads brilliantly, and the results were excellent. Thank you, highly recommended 😊 5 stars
Nicola L. Moser Glass
They were always genuinely willing to meet us halfway and find solutions within the constraints we faced, both financial and industry-specific. Everyone on the team who worked with our in-house team was deeply human, professional and dependable, with a remarkable feel for the brand's DNA and needs. 5 stars
Zuzana Krejčíková Bestsport, O2 arena
We've worked together for several years, and it's a real pleasure that they don't just execute the brief, they actively bring new ideas and opportunities. 5 stars
Michal Příhoda National Theatre
A reliable approach and excellent communication, 5/5. 5 stars

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Petr Kučera and Pavla Rýznarová
Petr Kučera, Founder
Pavla Rýznarová, CEO
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