Contact

Marketing and PPC

Articles, guides and case studies on PPC advertising: Google Ads, Seznam, Facebook, Instagram, YouTube. Practical tips for performance marketing and campaign management.

Server-side tracking for PPC advertising
April 23, 2025 | Bc. Petr Kučera, MSc., MBA The Benefits of Server-Side Tracking in PPC Advertising Article Contents What is server-side tracking? Comparison of server-side and client-side tracking Benefits of server-side tracking for PPC campaigns Conversion loss rates with client-side tracking The advantage ... Read The Benefits of Server-Side Tracking in PPC Advertising
How to protect your social media account from phishing
March 15, 2025 | Bc. Petr Kučera, MSc., MBA How to Protect Your Social Media Account as Phishing Rises Article contents How can you spot phishing? What does a phishing email like this look like? Prevention matters before it is too late What should you do if you fall victim to phishing on Facebook? Recently ... Read How to Protect Your Social Media Account as Phishing Rises
Case study #1

Cost per conversion improved by 1,867 % on Meta. We don't pause, we scale fast

Rankacy – The only Counter-Strike tool you’ll ever need
Before Case Study Rankacy před
Result Case Study Rankacy po
Up to 40 % more data with server-side tracking
+474 % more conversions from the winning ad platform
+483 % more conversions from strategic video creative
Results: Cost per conversion reduced by 95 % in six weeks.
We promote
your content on
Facebook & Instagram.
Fast Effective Nonstop
Learn more
Propagace obsahu na Facebooku a Instagramu - propagovat příspěvek

What people say about us on platforms we cannot influence

Hodnocení firmy PPC ONE na Facebooku Hodnocení firmy PPC ONE na Google Hodnocení firmy PPC ONE na Firmy.cz
Alenka Š. ŠkolaStylu
I worked with Petr Kučera from the PPC ONE team on a sales campaign for one of my online products. The product was so unconventional that I was convinced no one could make it work. Petr did, and keeps doing it, with total confidence and amazing results! 5 stars
Lukáš Rosulek Svoboda & Williams
A genuinely interesting alternative to large performance agencies. Dozens of campaigns behind them, with their own approach and models for setup and data analysis. 5 stars
Adéla Vedralová Opero Prague
A very pleasant and effective collaboration. Petr from PPC ONE set up our LinkedIn ads brilliantly, and the results were excellent. Thank you, highly recommended 😊 5 stars
Nicola L. Moser Glass
They were always genuinely willing to meet us halfway and find solutions within the constraints we faced, both financial and industry-specific. Everyone on the team who worked with our in-house team was deeply human, professional and dependable, with a remarkable feel for the brand's DNA and needs. 5 stars
Zuzana Krejčíková Bestsport, O2 arena
We've worked together for several years, and it's a real pleasure that they don't just execute the brief, they actively bring new ideas and opportunities. 5 stars
Michal Příhoda National Theatre
A reliable approach and excellent communication, 5/5. 5 stars

Have an idea for a project? We'll turn your vision into a strategy.

Petr Kučera a Pavla Rýznarová
Petr Kučera, CEO
Pavla Rýznarová, COO Get in touch