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Marketing and PPC

Articles, guides and case studies on PPC advertising: Google Ads, Seznam, Facebook, Instagram, YouTube. Practical tips for performance marketing and campaign management.

Facebook, Instagram and TikTok trends in the Czech Republic
June 9, 2025 | Bc. Petr Kučera, MSc., MBA How Facebook, Instagram and TikTok Are Evolving in the Czech Republic, and the Trends to Watch Social media in Czechia has reached the point where platforms are no longer fighting for every new user, but for each user's attention. Facebook remains the largest mass-reach channel, Instagram is growing quickly and TikTok is moving into adult audiences; all ... Read How Facebook, Instagram and TikTok Are Evolving in the Czech Republic, and the Trends to Watch
Seznam Ads on Sklik and Seznam.cz
June 9, 2025 | Bc. Petr Kučera, MSc., MBA Seznam Ads: 5 reasons 80% of companies still underestimate it and lose revenue In the Czech Republic, Seznam.cz still reaches more than 8 million people a month, yet 80% of companies ignore PPC on Sklik. Here are 5 reasons why lower CPC, less competition and unique B2B targeting on ... Read Seznam Ads: 5 reasons 80% of companies still underestimate it and lose revenue
PPC advertising in 2025 with practical tactics for stronger Google Ads results
June 9, 2025 | Bc. Petr Kučera, MSc., MBA PPC Advertising: 7 Tactics to Push Your Campaigns to the Top of Google Search Google advertising is changing fast in 2025. Google has rolled out new algorithms (including Helpful Content System 2.0 and the March 2024 Core Update), putting even more emphasis on quality ... Read PPC Advertising: 7 Tactics to Push Your Campaigns to the Top of Google Search
Performance Max strategy, setup and measurement for B2B companies in the Czech Republic
June 9, 2025 | Bc. Petr Kučera, MSc., MBA How to Get the Most from Performance Max: A Complete Guide for Czech B2B Companies Performance Max (PMax) is a relatively new Google Ads campaign type, launched by Google in 2021. It uses machine learning to manage ads automatically across all Google channels. Unlike ... Read How to Get the Most from Performance Max: A Complete Guide for Czech B2B Companies
Facebook vs. Instagram 2025: Meta Ads campaign performance comparison
June 9, 2025 | Bc. Petr Kučera, MSc., MBA Facebook vs. Instagram: Where are campaigns making more money right now? Article contents How does advertising on Facebook and Instagram differ in 2025? Which platform generates more leads and conversions? Where is it better to build brand awareness? Do advertising costs ... Read Facebook vs. Instagram: Where are campaigns making more money right now?
Agency vs. freelancer for PPC campaign management
May 28, 2025 | Bc. Petr Kučera, MSc., MBA PPC Agency or Freelancer: Which Is Right for Your Campaigns? PPC advertising (pay-per-click advertising) has become a core part of many companies' marketing strategies. As a business owner or marketer, you may be deciding who to trust with PPC campaign management, a specialist ... Read PPC Agency or Freelancer: Which Is Right for Your Campaigns?
Case study #1

Cost per conversion improved by 1,867 % on Meta. We don't pause, we scale fast

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Before Case Study Rankacy před
Result Case Study Rankacy po
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Results: Cost per conversion reduced by 95 % in six weeks.
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What people say about us on platforms we cannot influence

Hodnocení firmy PPC ONE na Facebooku Hodnocení firmy PPC ONE na Google Hodnocení firmy PPC ONE na Firmy.cz
Alenka Š. ŠkolaStylu
I worked with Petr Kučera from the PPC ONE team on a sales campaign for one of my online products. The product was so unconventional that I was convinced no one could make it work. Petr did, and keeps doing it, with total confidence and amazing results! 5 stars
Lukáš Rosulek Svoboda & Williams
A genuinely interesting alternative to large performance agencies. Dozens of campaigns behind them, with their own approach and models for setup and data analysis. 5 stars
Adéla Vedralová Opero Prague
A very pleasant and effective collaboration. Petr from PPC ONE set up our LinkedIn ads brilliantly, and the results were excellent. Thank you, highly recommended 😊 5 stars
Nicola L. Moser Glass
They were always genuinely willing to meet us halfway and find solutions within the constraints we faced, both financial and industry-specific. Everyone on the team who worked with our in-house team was deeply human, professional and dependable, with a remarkable feel for the brand's DNA and needs. 5 stars
Zuzana Krejčíková Bestsport, O2 arena
We've worked together for several years, and it's a real pleasure that they don't just execute the brief, they actively bring new ideas and opportunities. 5 stars
Michal Příhoda National Theatre
A reliable approach and excellent communication, 5/5. 5 stars

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Petr Kučera a Pavla Rýznarová
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