02/10/2026 | Bc. Petr Kučera, MSc., MBAThe battle for milliseconds: why website speed mattersAn identical website on two servers, median of at least five lab runs. Mobile: 62 vs. 95 points, LCP 5.7 vs. 1.2 s. What it means for SEO, Core Web Vitals, and PPC. Read
29/09/2026 | Bc. Petr Kučera, MSc., MBAChatGPT Ads: how ads in ChatGPT work and what they costA status check as of 29 September 2026: who sees ChatGPT Ads, what a click costs in the Czech Republic, prohibited ads and what the data shows so far. Read
29/09/2026 | Bc. Petr Kučera, MSc., MBAChatGPT Ads in the Czech Republic: experience, prices and limitsAdvertising in ChatGPT in the Czech Republic as of 29 September 2026: what the first advertisers paid per click, the CZK 350 daily minimum, current limits and banned industries. Read
29/09/2026 | Bc. Petr Kučera, MSc., MBAInternational ChatGPT Ads results: CTR, CPC, conversionsWhat published ChatGPT Ads campaigns in the US and Europe show as of 29 September 2026: CTR, cost per click, comparisons with Google Ads, e-commerce ROAS and mismatched conversions. Read
29/09/2026 | Bc. Petr Kučera, MSc., MBAHow to launch ChatGPT Ads: account, ad topics, conversion trackingA practical guide as of 29 September 2026: what you can’t change after creating the ChatGPT Ads account, how to write context hints, how to set up the pixel with consent, and why clicks don’t match GA4. Read
What people say about us on platforms we cannot influence
Alenka Š. ŠkolaStylu
I worked with Petr Kučera from the PPC ONE team on a sales campaign for one of my online products. The product was so unconventional that I was convinced no one could make it work. Petr did, and keeps doing it, with total confidence and amazing results!
Lukáš Rosulek Svoboda & Williams
A genuinely interesting alternative to large performance agencies. Dozens of campaigns behind them, with their own approach and models for setup and data analysis.
Adéla Vedralová Opero Prague
A very pleasant and effective collaboration. Petr from PPC ONE set up our LinkedIn ads brilliantly, and the results were excellent. Thank you, highly recommended 😊
Nicola L. Moser Glass
They were always genuinely willing to meet us halfway and find solutions within the constraints we faced, both financial and industry-specific. Everyone on the team who worked with our in-house team was deeply human, professional and dependable, with a remarkable feel for the brand's DNA and needs.
Zuzana Krejčíková Bestsport, O2 arena
We've worked together for several years, and it's a real pleasure that they don't just execute the brief, they actively bring new ideas and opportunities.
Michal Příhoda National Theatre
A reliable approach and excellent communication, 5/5.
Have an idea for a project? We'll turn your vision into a strategy.
Fast 
Nonstop 
Marketing and PPC
Up to 40 % more data with server-side tracking
+483 % more conversions from strategic video creative
